Just days after its release, the second season of Squid Game is already catching up with its highly successful first installment. Whether it’ll achieve similar success remains to be seen, but for now, Netflix’s massive investment in marketing seems to be starting to pay off.
126.2 million views. At the time of publication, the second season has amassed an impressive 126.2 million views. Within its first four days, it garnered 68 million views, and by the end of its first full week, it had reached 58.2 million additional views. This achievement makes it the fastest series in Netflix history to reach this milestone.
Second most-watched show. As expected, the second season has made its mark as the second most-watched non-English show on Netflix. In its first week, it ranked seventh. However, by the second week, it had climbed to second place, surpassing all but the first season of Squid Game, with 265.2 million views in its first 91 days of streaming. If the second season maintains its current momentum, it’s likely to exceed the viewership of the first installment.
Momentum for the first season. Unsurprisingly, the first season is currently experiencing an unusual popularity for a series that was first released in 2021. In the second week following the release of the second season, the first installment reached 13.6 million views, securing second place in the ranking of the most-watched non-English shows of the past seven days.
How does this compare to English-language shows? The first season of Squid Game is the most-watched show in the platform’s history across all languages, even though English-language series generally have a larger audience on Netflix. Taking into account English and non-English productions, you can gain a clearer picture of the success of Squid Game. In just two weeks, the second season has become the fourth most-watched Netflix series of all time. It’s only surpassed by the first season of Wednesday and the fourth season of Stranger Things. This milestone is impressive and likely just the beginning.
A comeback worthy of its predecessor. After a three-year wait, there were reasonable doubts among the audience about whether this return would live up to the original. The feedback seems positive and is supported by numbers that can’t be attributed solely to marketing. The second season successfully retains the visual and thematic elements from the first installment while introducing new narrative twists and, importantly, new characters navigating a labyrinth of lethal challenges.
Image | Netflix
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