OpenAI will reportedly launch its own ChatGPT-powered search engine next Monday, two sources told Reuters. The date is no coincidence, given that it's one day before Google, the search industry's leader, holds its major annual event Google I/O event.
Rumors of an OpenAI-powered search engine to compete with Google have been circulating for months, appearing in reports in Bloomberg and The Information. Now, it looks like we're one step closer to seeing whether those rumors are true.
AI Is Coming for Your Search Queries
OpenAI is reportedly developing a ChatGPT-powered search engine that will compete with Google. The search engine will allow users to ask questions using natural language, similar to how they use ChatGPT, but with access to Internet sources. Perplexity, a company that offers a similar search engine, has had great success with its own AI-based product.
OpenAI has identified a market opportunity and is now trying to seize it. While the details of this project are still unknown, it appears that the company worked on the search engine in collaboration with Microsoft, which already receives similar support for its Bing search engine from OpenAI.
Next week is likely to be busy for tech enthusiasts. If OpenAI decides to launch its new search engine, Google won’t have to wait long to respond. The company's I/O event will take place on Tuesday at 10 a.m. PT/1 p.m. ET. During the conference, Google CEO Sundar Pichai is expected to discuss the progress of AI integration in Google Chrome, among other things.
At last year's I/O, Google unveiled its revolutionary search engine, the Search Generative Experience (SGE). Now, it’s time for Google to share what the project has accomplished so far and reveal its next steps.
Google has always relied on advertising as its main source of revenue. However, with the advancement of AI technology, things are changing. OpenAI, on the other hand, has had a different approach from the beginning. Its business model is based on paid tools, meaning that users who want better information will have to pay to access it.
OpenAI's possibly entry into the search engine business would mark a radical shift in the industry. If it indeed announces its new venture on Monday, next week would mark a new chapter for the industry.
According to Adweek, OpenAI is planning yet another change to compete with Google. The company has been closing agreements with several media outlets over the past few months. These agreements stipulate that the results generated by OpenAI’s ChatGPT will have more visibility in a search engine. The more an outlet pays, the more visibility they’re granted. It's something that we definitely need to study in the future.
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