When content is king, everyone wants a piece of the pie, even chicken restaurants. A new report from Deadline claims that Chick-fil-A is planning on launching its own streaming service, which will include licensed and original content.
A family-friendly gameshow. According to Deadline, Chick-fil-A has purportedly reached out to Glassman Media, the production company behind NBC’s The Wall game show, and Sugar23, which produced Netflix’s 13 Reasons Why.
In The Wall, participants answer trivia questions and attempt to defeat “The Wall," a pachinko-style game where you drop balls from the top of the wall into slots with high money values at the bottom.
Considering the restaurant’s Christian values, commissioning a family-friendly gameshow would definitely be on-brand. Deadline reports that Chick-fil-A has commissioned 10 episodes of the gameshow.
$400,000 per half hour. That’s purportedly the budget Chick-fil-A has set for unscripted shows, which include reality shows, game shows, and talk shows, among others.
Chick-fil-A’s not only in the market for unscripted shows, though. Deadline says the fried chicken magnate is also interested in scripted projects and animation. It will also seek to license existing shows for its streaming platform.
A growing trend. While reports that a chicken restaurant is launching its own streaming service are certainly eye-catching, Chick-fil-A isn’t the first company to try to dominate the small screen.
In 2023, Lyft debuted Lucky Lyft, hosted by RuPaul’s Drag Race winner Bob the Drag Queen. The YouTube show appeared to be Lyft’s take on Cash Cab, the legendary game show that, like its name suggests, was played in a cab. In Lucky Lyft, unsuspecting contestants ride with Bob the Drag Queen, who gives them a chance to win up to $1,000 by answering trivia questions. Each episode ran under 10 minutes.
Bob the Drag Queen in Lucky Lyft.
While Lucky Lyft didn't generated a huge following on YouTube—the first episode got 37,000 views, while the last episode only brought in 4,4000—it appears to have created a cult following among a few. All you need to do is check out the comments on each episode, where multiple people gushed and cheered on the show.
“Lyft!! I would pay for longer episodes of this that’s how much I love this show,” a user said in a comment on episode seven.
Launching later this year. Chick-fil-A’s purported new streaming series will premiere later this year, according to Deadline. The outlet reports that Brian Gibson, known for his work on Fox’s The X Factor, is leading programming.
We’ll have to wait and see whether this is true or not. There’s one thing I can’t wait to find out: what the platform will be called.
Images | Mike Mozart | Lyft
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