According to Bloomberg, Apple has decided to delay the release of Apple Intelligence. It’ll purportedly arrive in October, meaning it won’t be available on the iPhone 16 series during its initial weeks on the market.
According to Mark Gurman’s latest report over at Bloomberg, Apple Intelligence won’t be available for the iOS 18 release in September. Instead, it’ll be delayed until October.
Why this matters. This means that Apple's highly anticipated AI capabilities won’t be available when the company releases iOS 18, which will roll out Apple Intelligence on the iPhone 15 Pro models.
It’s also unlikely that it’ll be available for the iPhone 16 series at launch. iPhone 16 buyers will likely need to wait for an update.
The keys:
- According to Gurman, Apple will introduce Apple Intelligence in the iOS 18.1 update, set to be released in October.
- A developer beta with some AI features is expected to be released later this week.
- The complete overhaul of Siri and other advanced Apple Intelligence features isn’t expected to be released until 2025.
- This delay will provide more time to fix bugs and improve stability.
Reading between the lines. Apple’s recent move is just another example of the how the company adapts different mindsets depending on the product at hand. The company typically releases hardware on time with fast global distribution, whereas software tends to arrive cautiously in installments with updates to supplement previous releases.
In detail. The delay will primarily affect three Apple Intelligence features:
- Image Playground, an image generation tool
- Genmojis, AI-generated emojis from text
- Integration with ChatGPT for ubiquitous chatbot conversations
Some perspective. The delay may be a setback, but it’s unlikely to significantly impact Apple’s overall AI plans or iPhone 16 sales.
In fact, analyst Ming-Chi Kuo has expressed doubts about the impact of Apple Intelligence on iPhone 16 sales. On the other hand, Google and Samsung could take advantage on this delay to enhance their public image in the AI race.
This article was written by Javier Lacort and originally published in Spanish on Xataka.
Image | Apple
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